Job Description

Description
WHO YOU ARE:
A proactive, hands-on marketing expert who thrives in a “roll-up-your-sleeves” environment
Skilled in marketing project management with a proven ability to drive initiatives from concept to execution
Experienced with CRM platforms, lead management, and data-driven decision making
What You Will Do
Elevate existing “silicon valley” tech-enabled marketing programs and scale them to the next level
Take direct ownership of both strategy and execution across demand generation and lead management initiatives
Drive measurable results and celebrate tangible wins that have an immediate business impact
Receive direct mentorship from executive leadership (CMO-level) while growing your own leadership skills
Thrive in an environment that values long-term stability and strong organizational support
If this sounds like the right fit for you, apply to Cypress Lawn, an award-winning Great Place to Work!
Job Responsibilities
Own the entire lead funnel from creation - launch - iteration
Maintain a CRM system to manage lead interactions
Create project plans (budget, timelines, ownership) and execute on time
Create and optimize email campaigns
Manage marketing campaigns for onsite events
Create or manage the creation of content for various initiatives
Manage existing agency and ensure performance of their deliverables:
SEO
PPC
Facebook post management
Facebook ads
Content
Creative
Liaison with other Cypress Lawn leadership members
Develop PowerPoint and present campaigns to internal sales associates and management teams
Analyze and report on marketing effectiveness (campaign KPI’s, Board of Director reporting)
Manage budget and ensure cost-effective operations
Requirements
SKILLS AND QUALIFICATIONS:
Bachelor’s degree in marketing, communications, or a related field
5+ years of experience in digital marketing and demand generation
2+ years of marketing campaign development
Proven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar)
Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources
Experience in developing and managing relationships with external vendors
Excellent organizational and project management skills
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work independently and take initiative
Direct experience with lead management in CRM systems
Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision
Deep curiosity for businesses goals to be able to provide actionable solutions

Job Tags

Immediate start,

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